What is _your_ one unique High Point of identity? What makes your visual treatment stand out from your competitors?

We usually don’t put the same amount of effort and energy equally on all aspects of our games, and the same can be said for art direction and the subsequent art production. It’s often a good strategy to bet on few, if not only a single element to make your visual identity stand out. So how did a game like Persona 5 do it?

A lot of energy went on creating a strong graphic design in UI with a near constrant presence that is integrated in the game experience itself and its branding.